Why Place Matters: How AVAs Shape America’s Wine

Join us on a journey through some of the country's most renowned American Viticultural Areas and discover how place shapes the wine in your glass.

Explore the Wineries

How American Viticultural Areas Shape Fine Wine

Have you ever wondered why two wines made from the same grape can taste so different? The answer lies in the concept of terroir – the unique interplay of soil, climate and environment that gives each wine its distinctive character. In the United States, this concept is enshrined in American Viticultural Areas (AVAs): legally defined regions recognized for their specific growing conditions.

The volcanic soils of certain AVAs produce bold, structured reds, while the cool, coastal breezes of others yield elegant whites with bright acidity. From extended growing seasons fostered by maritime influences to the concentrated flavors coaxed from grapes by arid climates and rocky soils, AVAs are the key to understanding the diverse flavors and styles of American wine. Join nine wineries on a journey through some of the country's most renowned AVAs and discover how place shapes the wine in your glass.

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Participating Wineries

From family-owned estates to cutting-edge boutique producers, each AVA and winery featured below tells a unique story.

Aquilini (Red Mountain AVA)

The Aquilini Family Wines coaxes dynamic, expressive wines from the dramatic hillsides of Washington’s Red Mountain AVA, where the desert climate conspires with dramatic overnight temperature swings and strong, consistent winds to deliver powerful wines.

Purple Hands (Dundee Hills AVA)

Ancient volcanic soils, including basalt pockets nearly 1,000 feet deep, define the Dundee Hills AVA, providing exceptional elevation and exposure for Pinot Noir, leading to wines with a shimmering crimson color and exceptional texture.

Louis M. Martini (Napa Valley AVA)

For nearly a century, Louis M. Martini wines have captured the spirit of the Napa Valley AVA and its sub-zones, channeling the interplay of marine sedimentary soils, dramatic temperature shifts and the cooling influence of San Pablo Bay.

Evergreen Family Wines—Ryan Patrick (Ancient Lakes AVA)

Ryan Patrick showcases the Ancient Lakes AVA with its dry, crisp, aromatic white wines, crafted without added sugar or concentrates. With distinct fruit flavors and natural acidity, these wines are a great introduction for anyone seeking a better-for-you wine option from the Ancient Lakes of Columbia Valley.

Bien Nacido (Santa Maria Valley AVA)

The rare east-west valley that defines the Santa Maria Valley AVA funnels cold Pacific fog into the Bien Nacido Vineyard, slowing ripening and yielding wines with layers of flavor and aromatic nuance.

Morgan (Santa Lucia Highlands AVA)

Tucked alongside the western slopes of Salinas Valley, Morgan wines emerge from the cool climes of Monterey County, where cold Pacific weather dramatically slows the ripening process to deliver crisp, refreshing, multilayered wines.

Ken Wright Cellars (Yamhill-Carlton AVA)

Specializing in single-vineyard Pinot Noir from across the Willamette Valley AVA and its sub-zones, Ken Wright wines display the intricacies of each AVA in the glass, from mineral-driven wines grown atop marine sediment to fruit-forward expressions grown on Jory soils.

DAOU (Paso Robles AVA)

Nestled in the western coastal mountains of Paso Robles’ Adelaida District AVA, DAOU is a hidden gem, with 2,200 feet of elevation and steeply sloped vineyards contributing to its bold, silken Cabernet Sauvignon.

Alexander Valley Vineyards            (Alexander Valley AVA)

Meandering alongside the Russian River, Sonoma’s Alexander Valley AVA boasts warm days tempered by cool nights, allowing Alexander Valley Vineyards to produce wines that balance tremendous flavor with refreshing acidity.

The Pacific Ocean sends salt-infused breezes into the Santa Lucia Highlands. The Cascade Mountains shield Washington’s Ancient Lakes from all but a sprinkle of rain. The Mayacamas and Vaca ranges flank Napa Valley, creating a 29-mile enclave shielded from extreme weather. 

On any single day these nuances may seem minor, but their effects on wine are profound. Because grapevines are extremely susceptible to slight changes in the environment, the interplay between weather patterns, soil types, topography, aspect and latitudes dramatically influences every bottle—inspiring decades of collaboration and the formation of American Viticultural Areas (AVAs). These legally defined areas delineate American wine regions based on distinguishable differences in climate, weather, topography and soil. 

 

In the glass, AVAs offer endless opportunities for exploration. For instance, the harmony between the coastal influences and limestone-flecked soils of Paso Robles—or Napa Valley’s foggy mornings and marine soils—leads to deliciously distinctive Cabernet Sauvignons. Similarly, the northern latitudes of the Willamette Valley AVA lend Pinot Noirs vibrant acidity, while the tunnel-like topography of the Santa Maria Valley AVA slows ripening to yield multilayered Chardonnays and Syrahs. From walking on the Dundee Hills’ ancient volcanic soils to peering through the foggy Santa Lucia Highlands, an AVA-focused approach to wine offers discovery with the pull of every cork. Join us to explore some of America’s most influential AVAs and their standout wines.

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